Claro Skin & Laser · Laser & skin clinic
Lead-to-booking rate doubled, cost per consult down 39%
Laser hair-removal and skin-resurfacing clinic with strong reviews but unpredictable months.
The problem
In the client's words.
"Some months were packed, some were dead, and we never knew why. Leads came in through a form and half of them we never managed to call back in time."
What we did
The method, in plain English.
- 1
Added speed-to-lead and missed-call text-back so every enquiry got a reply within seconds
- 2
Split high-intent Google search ('laser hair removal near me') from Meta awareness, each with its own offer
- 3
Rebuilt the landing page around treatment packages and instant booking
The numbers
120 days · $6k/mo ad spend
Booked consults / mo
3168
Lead-to-booking rate
22%44%
Cost per booked consult
$95$58
The honest part
What didn't work.
What didn't work: Google search underperformed for the first three weeks until we rewrote ad copy around specific treatments and prices — we should have led with that from day one.
“The missed-call text-back alone paid for the whole retainer. Leads we used to lose now book themselves.”
Could this work for your clinic?
Book the free 20-minute call and we'll tell you — including if the answer is no.