Lumen Aesthetics · Injectables clinic
From 14 to 57 booked consults a month
Single-location Botox & filler clinic, open 2 years, relying on word-of-mouth and the occasional Instagram boost.
The problem
In the client's words.
"We were spending on boosts and a 'social media guy' and had no idea if any of it booked a single patient. Then Meta disabled our ad account over a before-and-after we didn't know was against the rules."
What we did
The method, in plain English.
- 1
Got the ad account reinstated and rebuilt creative around compliant testimonial and natural-result angles
- 2
Set up Pixel + CAPI + call tracking and a booking-ready landing page wired to instant scheduling
- 3
Launched Meta patient-generation ads for Botox and filler consults, with offers built around first-visit value
The numbers
90 days · $4k/mo ad spend
Booked consults / mo
1457
Cost per booked consult
$120$61
Show-up rate
55%73%
The honest part
What didn't work.
What didn't work: a discount-led 'Botox $8/unit' ad spiked cheap leads that rarely showed. Value-framed consult offers booked fewer leads but far more patients in the chair.
“The weekly report tells me booked consults and what each one cost. First time I've known whether my ads actually work.”
Could this work for your clinic?
Book the free 20-minute call and we'll tell you — including if the answer is no.